Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
Global ad spend trends: 12.6% increase as countries recover from pandemic
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
European digital ad growth defies pandemic: Germany and Turkey lead growth as UK remains biggest spender
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
IPA Bellwether: Small rise in marketers’ optimism on vaccine hope
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
US election: Biden overtakes Trump in Google search popularity
Despite trailing Donald Trump’s campaign website in Google search visibility for many months, in recent weeks Biden’s site joebiden.com has improved its organic search performance while donaldjtrump.com has nosedived according to new research.
WARC: UK ad market ‘won’t recover until 2022’
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
UK digital ad spend tumbled 5% in first half of 2020
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Google launches travel planning tools to tackle pandemic
Google is rolling out new features that will help users to make informed travel choices amidst the Covid-19 restrictions, with data on local COVID-19 case counts and whether hotels offers free cancellations.
Google sees ad spend decline 2% as Covid-19 bites
Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.
Covid-19 and marketing: Brands put greater focus on local advertising as consumers prioritise change
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
Google glitch: search giant apologises for missing Churchill photo amid statue controversy
Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.
Nearly half of ecommerce searches on Google now drive no clicks at all- study
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
Two thirds of brands have pulled marketing campaigns due to COVID-19- report
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Ironmongery Direct hires Epiphany for SEO drive
UK-based ironmongery specialist, Ironmongery Direct, has partnered with Jaywing’s search specialist, Epiphany, in order to grow its organic revenue and sales, with a strong focus on conversion rate and mobile.
Global media trends: Ad price deflation hits all channels (except digital)
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
IAB UK ad spend trends for 2019: Video and search ads drive growth
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Global digital ad trends: Facebook reaches 2.02bn people with ads worldwide
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
